DAMPAK INDUSTRI KREATIF DAN STRATEGI TERHADAP PENINGKATAN KESEJAHTERAAN MASYARAKAT DI KABUPATEN ACEH BESAR (STUDI PADA SUBSEKTOR INDUSTRI KERAJINAN DI KABUPATEN ACEH BESAR

Nasir Nasir, Said Muhammad

Abstract


This study aims to determine the impact of creative industries craft sub-sector in improving people's
welfare in Aceh Besar District; The research method used in this research are: first, qualitative
descriptive analysis; second, to conduct direct interviews and fill out questionnaires by the creative
industries industry subsector craft; The results of the research are expected for the development of
creative economy, to provide information for local government and entrepreneurship, especially in
improving prosperity of the perpetrators in the era of ASEAN regional competition, so that the
creativity in developing entrepreneurship spirit owned by every business in Aceh Besar Regency can be
realized among others : first, encouraging the growth of the creative industrial sector of the economy
that can lift the image of Aceh Besar District; second, provide motivation to encourage job creation;
third, encourage product innovation in the region; fourth, enhancing the competitiveness of products
produced by groups of business units and local revenue; fifth, making local products as icons that can
lift the District of Aceh Besar as a tourist destination to global and domestic markets. The results
showed that investment in the creative industry sub-sector of craft and creativity of creative industry
entrepreneurs sub-sector craft sting has an impact on the welfare of masrakat especially for business
actors as well as the economic growth of District Aceh Great especially.

 


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